Highphen Pte. Ltd. (Headquartered in Singapore, CEO: Aru Sasaki), the developer of the Web3 communication protocol DMTP, which enables message sending and receiving based on wallet addresses, is pleased to announce an agreement to provide DMTP’s technology to Square Enix.
DMTP has partnered with Square Enix, one of the global integrated entertainment companies. With this partnership, DMTP will be provided for Web3 games offered by Square Enix, contributing to the acquisition of new Web3 users and user onboarding.
Affinity between DMTP’s Web3 Marketing Offerings and Web3 Games
DMTP is currently developing a Web3 marketing function tailored for businesses. This includes analyzing on-chain and off-chain user data, delivering targeted messages based on on-chain data, and automatically dispatching messages at specific moments such as the user’s project joining date. While it can be introduced to any Web3 projects across various domains, including NFTs and DeFi, its features have a particularly high affinity with Web3 games.
For Web3 games, there are certain steps that can be challenging and unfamiliar to new users, such as purchasing tokens or buying NFTs used within the game. By leveraging DMTP, one can grasp the status of each user, enabling the delivery of optimal messages tailored for them. This can onboard all users, elevate the active user rate, and significantly reduce the dropout rate.
Furthermore, based on the analytical functions provided by DMTP, messages can be delivered specifically to users who have previously played Web3 games. This approach ensures the acquisition of Web3-native and active users.
About Square Enix
Square Enix develops, publishes, distributes and licenses SQUARE ENIX® and TAITO® branded entertainment content around the world. The Square Enix group of companies includes a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 185 million units worldwide; and DRAGON QUEST®, which has sold over 88 million units worldwide; and the legendary SPACE INVADERS®.
More information can be found at https://www.jp.square-enix.com/
About DMTP
DMTP is a protocol that allows users to exchange messages on a wallet address basis.
Users can send and receive messages to each other, and Dapps can send notifications and messages to users. The great thing is that DMTP can support all chains, so for example you can send messages to friends in different chains.
Furthermore, the implementation of Communication Rewards and Chat Sticker NFT, which allow users to obtain unique tokens issued by DMTP based on the activity, will improve the user experience (UX) and enable users to enjoy communicating with each other. We will continue to realize this goal.
DMTP creates new forms of communication by providing technology to Web3 projects that have problems communicating with users.
Website : https://dmtp.tech/
Twitter：https://twitter.com/DMTPHQ
Discord：https://discord.gg/HyQ25C5n7s