Highphen Pte. Ltd. (Headquarters: Singapore, CEO: Aru Sasaki, hereinafter referred to as “Highphen”), the developer of DMTP, a Web3 communication protocol that enables message sending and receiving based on wallet addresses, has entered into a partnership with UNICORN Inc.(Headquarters: Shinjuku-ku, Tokyo, CEO: Sho Yamada, hereinafter referred to as “UNICORN”), a subsidiary of Adways Inc. (Headquarters: Shinjuku-ku, Tokyo, President: Sho Yamada, hereinafter referred to as “Adways”), to collaborate on building a marketing infrastructure in the Web3 space.
DMTP is currently developing a CRM (Customer Relationship Management) that targets users based on on-chain/off-chain analysis for businesses. By integrating with UNICORN’s fully automated marketing platform, which boasts a monthly traffic potential of 600 billion impressions, businesses using the DMTP CRM will be able to reach Web3 users through UNICORN’s largest platform in Japan.
Features of DMTP’s CRM include:
・High message delivery rate:
Notifications are sent to platforms such as Telegram, Discord (LINE support coming soon), ensuring that users do not miss any messages.
・Reduced churn rate and improved user engagement:
By utilizing the CRM’s automated message sending feature, support messages can be sent to users at key churn points, reducing the churn rate.
・Enhanced user experience (UX):
Analysis is performed based on both on-chain and off-chain data to deliver the most relevant messages to the optimal users.
Collaboration with UNICORN, Japan’s largest marketing platform:
UNICORN, a fully automated marketing platform with a monthly traffic potential of over 600 billion impressions, will leverage its expertise to support the development of a paid message delivery platform within DMTP. Web3 businesses will also be able to optimize their online advertising based on DMTP’s usage data by obtaining consent from DMTP users.
About UNICORN Inc. (https://uni-corn.net/):
Established in 2013 as a subsidiary of Adways, UNICORN’s mission is to develop new services in the ad tech field. They lead the industry with innovative services that break away from conventional offerings and stakeholders.
About Adways Inc. (https://www.adways.net/):
Founded in 2001, Adways went public on the Tokyo Stock Exchange Mothers in 2006, moved to the First Section in 2020, and transitioned to the Tokyo Stock Exchange Prime Market in 2022. Adways provides comprehensive app and web marketing services through their agency business, as well as operates ad platform businesses such as JANet, Smart-C (Japan’s largest affiliate services), AppDriver (ad delivery service for smartphones), and UNICORN (fully automated marketing platform). They are also involved in various businesses, including app and content planning, development, and operation. Adways has expanded globally, primarily in Asia.
About DMTP:
DMTP is a protocol that enables message sending and receiving based on wallet addresses. It allows users to exchange messages with each other and enables Web3 businesses to send notifications and messages to their users. Additionally, DMTP aims to enhance user experience by implementing Communication Rewards and Chat Sticker NFTs, which are unique tokens issued by DMTP based on message sending and receiving activities, ensuring that users have an enjoyable communication experience.
DMTP aims to provide technical solutions to Web3 businesses facing communication challenges and create new forms of communication.
Twitter: https://twitter.com/DMTPHQ
Discord: https://discord.gg/ftFgaebAuD
Website: https://dmtp.tech/